How to show the products

There are many events on which you can watch endlessly. Fire, the flow of the river... And talk about how advertising is not enough for successful sales. In our case, why not just have to listen. And business plans of the "10 million euros we will provide you with popularity in a particular city (yeah, it remains only to draw sales to 50 million, so they have to tie this budgetar...), and of prophecy, and bad jokes. But a year later, we officially moved to the new name, all who wanted joked, forecasts were correct and the bulk of the existing distribution of Hitachi/HiKOKI as the caravan quietly digitrapper, selling the product under a new brand.

However, support for sales and promotion of a new brand in the second half we focus on the proper design of places of sales in traditional retail, and communicating information about the transition with Hitachi HiKOKI to online, and B2B sales. The basic idea is quite intuitive and effective: change only the name, we are not talking about rebranding or creating a new brand in the traditional sense of those terms. Our task easy. To convey the information that the whole range of production, characteristics, life, reliability, service support remains the same and to convey a clear connection (linkage) between Hitachi and HiKOKI – it's the same product that was badged Hitachi. In this regard, our fame and reputation of the instrument was and remains high. The level of international companies with unique technologies and production traditions since 1948.

With regard to promotion in traditional retail, having a positive experience with Leroy Merlin, we would like to use it to help sales to our dealers and specialized stores.

The basic ideas are not new, and as always, the issue is not the novelty of the ideas but the ability and capabilities to implement them.

the Creation of a separate display of goods on 2-3 models with extended range: for example, a stack of 10pcs cases of drills DH24PH and be sure to open the top case by the tool.
Special price and the marked price tag. Additional promotion in the form of posters in the store, on display, in direct mail and PR.

The end user in this case receives an accurate signal and more likely ready to make a purchase:

Enlarged display of goods creates a large spot of color and simply more visible
much product as it says that it was bought because of good price or a discount from the manufacturer (and the buyer should participate in this celebration of life)
Good display confirms the image of the store – all serious and professional and the product is delivered regularly and the store is involved in the actions of the manufacturer. No worse than Leroy Merlin!