Laserliner
About Company
Laserliner (one of the directions of the German holding Umarex) is a player in the market of professional measuring instruments that is absolutely not new. The products of this brand are well known to a wide range of consumers in different countries of the world. For more than 25 years, the measuring instrument in a stylish orange-black design has been trusted, actively used in construction, repair, during finishing works and horizontal planning.
The expert development team focuses on technical innovations that are easy to identify and evaluate when comparing Laserliner products with similar solutions. Special emphasis is placed on quality and reliability, indispensable attributes of German companies.
The intellectual power of the Laserliner is located in the small town of Arnsberg near Dusseldorf. There is a constant study of modern technologies and capabilities that allow specialists to improve existing functionality and find new solutions. The accuracy of measurements
Another advantage of the Laserliner is the variety of the presented tool. You can easily see this for yourself if you familiarize yourself with the product catalog, which is updated annually with new products. The current Laserliner range includes rotary laser levelers, cross and linear lasers, laser levels, moisture meters, video inspection cameras, electronic detectors, testers, goniometers, distance measuring instruments (including laser tape measures) and much, much more. The product line is divided into 2 directions OrangeLine – a series for builders and home craftsmen, and BlackLine – for industrial applications, so that everyone can find a solution for their tasks.
History of the Laserliner
1993. Having received an international education and practical experience, Martin Voynish, one of the heirs of Umarex, returns to his native lands. He saw a prospect in the development of an interesting niche of measuring laser tools and made it his first independent project within the existing business. Laser levels became the "breakdown of the pen". The quality of the products offered was immediately appreciated by several companies specializing in measurement and design, and the first contracts for the production of "own brand" products were concluded with them.
1997. It soon became obvious that the new direction was developing quite actively and the space for the production of custom devices was becoming smaller. Laserliner becomes an independent brand and embarks on the path of formation, professional promotion and expansion. The direction already has a wide distribution and dealer network representing the brand's measuring instrument in different countries.
2002. The first strategic expansion of the product line is taking place: laser levels, including rotary ones, are being added to the laser levels.
2007. The question of updating the packaging and corporate identity seriously arises. Martin Voynish personally participates in the development of the concept, corporate orange and black colors become an integral element of stylish packaging, which favorably distinguishes Laserliner products from the general background in any store.
2009. It's about expanding the range again. The head of the company finds perspective in the addition of new directions, and laser instruments are being added to instruments for measuring temperature, humidity and moisture content.
2015. Laserliner celebrates an achievement: the company is gaining the status of the manufacturer of the widest range of measuring tools for craftsmen and builders (professionals and amateurs). But Laserliner is not used to stopping there, there are new peaks ahead, which means new tools and products!
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