Harden
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About company
The Harden brand is only 20 years old, but it is already successfully sold in more than 50 countries around the world. The success was not accidental, a long way has been done from an ordinary manufacturer of medium-quality Chinese tools to a high-tech company with customers in Germany, the USA and other countries. The Harden tool is continuously being improved, reliability is increasing, ergonomics is improving, new products are being developed. HARDEN products are not only technically perfect, but also convenient to use.
In recent years, the Russian market is flooded with products of low and medium quality, there is competition primarily on price. In this environment, we continue to focus on a high-quality tool, thought out to the smallest detail and made of the highest quality materials.
The principles that guide us in our work:
- Work for the long term. Short-term profit is not as valuable as the satisfaction of customers and employees over a long period of time.
- We work for a professional client who values quality and knows how to count money, offering him a European-level tool at a Chinese price.
We do not seek to enter the mass DIY segment of the tool and do not seek to be sold on every shelf in Russia – our customers should be able to sell unique products that others do not have.
- We are focused on continuous improvement of the quality of our products and the quality of customer service.
- Priorities in the work: first place – customers, second-employees, third-benefits for society.
Every year, the company invests a significant amount of time and money in research and development of its products. The company's R&D center is located in Germany As a result, new tools are regularly created, and existing ones are improved and improved.
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