Alter

Before the company "Alternativa" was created, it took 7 years to study the market of work shoes and workwear in general. To dive into production, learn all its subtleties, understand what the end consumer ultimately needs. Of course, there are still companies that buy the cheapest workwear on the market. Many times I heard the phrase "the main thing is the price, the rest is not important." But, the more demands are made on work clothes over the years, the stricter the requirements for standards and certification become, the more carefully the end consumer studies the quality, functionality, versatility of the selected products. Corporate clients require compliance with sizes, colors, and consistent brands. And they will treat with obvious hostility a supplier whose boots fall apart in the cold or tear at the seams after a month of wear.

When creating the "ALTER" trademark, the most difficult thing was to balance the cost of the product with its quality. There is a really great desire, while remaining "in the market", to be the best, offering only quality products. For this, it was necessary to sacrifice not only our own benefit. The equipment at the factories, the requirements for raw materials, for components were studied.

As a result, the company "Alternative"